When you are looking to purchase a product, find a restaurant, or looking to hire a business for a service, what is the first thing you do? More often than not, you take out your phone, tablet or computer and Google a combination of words that describe what you are looking for. Search engines, like Google, will determine the best possible website to provide you with a solution to your search. Which search result do you click? Do you click the paid search ads? Or the listings below?
The first page of Google receives 91.5% of the total clicks from web searches. The first position of the organic search engine results page on Google receives 32.5% of the total clicks. How can you ensure your business shows up in front of consumers at the point in time they are searching for your products and services?
There are over 200 different ranking factors that determine a website's position on the search engine results page. Zigma writers are skilled search engine optimization writer, and know what search engines are looking for when ranking website content.
How Does SEO Help Your Business?
With a solid search engine optimization strategy, you can improve the quantity and quality of the leads to your website. The quality of the traffic is measured by the number of conversions or goals completed associated with specific keywords that we can target on your website through SEO tactics.
Search Engine Optimization can also boost user engagement on your website. Blogging not only provides fresh search engine optimized content with keywords, but it also provides visitors with interesting information to keep them engaged on your website. Part of Zigma's SEO services is researching industry related topics and writing monthly blogs that can be posted on your website and social media channels. Blogs increase user engagement, boost SEO rankings, and establish you as a knowledgeable, trustworthy leader in your industry.
SEO has a snowball effect, meaning that the longer you are implementing SEO strategies, the bigger and better your results will be. Search engine optimization is a process, and results don't happen overnight. Overtime, you will begin to see your organic rankings improve, traffic on your website will increase, and your business will grow!
#SEO #SEM #Marketing #Webdevelopment #Webdesigner #Toronto
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